How many units for a product with no sales history?

The first PO, quantified. For buyers who order finished goods long before knowing demand: importers, distributors and private-label sellers.

All calculations run locally in your browser.

plausible launch curves for a product with no history at all. It does not exist and affects no recommendation on this site.

Worked example: replace the example values with your product information.

The product

Comma or dot decimals both work

Gross margin: €41 per unit sold. In this calculation, a missed sale forgoes €41 of margin. Each extra unit commits €88 in cash until it sells or is cleared.

Demand

Illustrations to click, not figures for your sector.

At 40 units in a normal week, steady demand would be 1,040 units over 26 weeks.

This is an example value. Type your own over it.

The order

If you review after 2 weeks, your first order must cover 10 weeks.
One MOQ of 300 units costs €26,400 and is about 7.5 normal weeks of demand.
Advanced assumptionscatalogue item · new to you · no cash ceiling · leftovers at 45% of cost
Roughly is enough
How wide could this go?

Your 40 a week could turn out anywhere between about 19 and 87. We plan your order against that spread.

488
Low case
1,052
Middle
2,271
High case

Units over the first 26 weeks (the recommendation is scored over the 10 weeks your first order has to survive, not all 26)

Where these curves come from: the research behind each shape, and which numbers are ours.